Is
Google the best Search Engine marketing solution? |
Study
about
Search Engine marketing in United Kingdom |
Author:
Syed Mustajab Ali ZAIDI |
Following
work is Author’s personal research. It has NOT been
copied from any other source. All the references have been cited properly.
Reproduction/Coping of this work without Author’s prior consent
is strictly prohibited. |
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E-marketing has never been more important before as thousands of new households joining internet community every week, thanks to broadband price war. Search Engine Marketing is most vital part of E-marketing, increasing numbers of search engine users make search engine marketing a fast, cheap and practical way to reach large number of potential consumer. Being the market leader in search industry, Google has been playing a massive part in Search Engine marketing. Google set the new market standards with the launch of programs like Adwords and Adsense, these programs have involved small organizations/ companies directly into SEM. In this research work, Author wants to research that how rapidly and effectively Search Engine Marketing is growing in United Kingdom.The research investigates to find that if Google is the best available solution for Search Engine marketers. Author examines the marketer and consumer behaviour to make some useful recommendations. The conclusion shows that Search engine marketing is growing very rapidly in United Kingdom, Google is one of the best SEM option but marketers need to follow the basic marketing idea of relationship building while using Google or any other Search engine marketing method.
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